Social Media Reality Check » selling http://socialmediarealitycheck.com A candid look at the social media guru's wardrobe Wed, 18 Nov 2009 22:20:12 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Want to Vent About Chris Brogan? Of Course You Do. http://socialmediarealitycheck.com/2009/want-to-vent-about-chris-brogan-of-course-you-do/ http://socialmediarealitycheck.com/2009/want-to-vent-about-chris-brogan-of-course-you-do/#comments Wed, 07 Oct 2009 01:45:37 +0000 Mark McLaren http://socialmediarealitycheck.com/?p=31 Who is Chris Brogan? Ha! If you have to ask that question, then you are in the right place. But you have heard of The Social Media Expert, have you not? Well, if there is such a person, Brogan is it. To his credit, he says in his book that people should not call themselves experts. And he does not.

I like what Brogan is up to. He talks about TRUST, being a “Trust Agent”. This is what social media does well. When you use it in an honest way, it works. It may not make you money. It may not sell stuff. But it can help you earn people’s trust. What you do with that trust is a different question.

Now, if you think the whole “Trust Agent” thing is just another way to sell stuff, I’m all ears. You might just have a point.

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