Comments on: What does a puppy wearing a crown have to do with social media? http://socialmediarealitycheck.com/2009/looking-for-social-media-guru/ A candid look at the social media guru's wardrobe Sun, 05 Sep 2010 05:13:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark McLaren http://socialmediarealitycheck.com/2009/looking-for-social-media-guru/comment-page-1/#comment-17 Mark McLaren Fri, 09 Oct 2009 21:38:08 +0000 http://socialmediarealitycheck.com/?p=5#comment-17 @Joe "TC" Kennedy<br>Right! In some circles it's not cool to call yourself an expert. In their book, Chris Brogan and Julien Smith literally say "Let other people call you an expert. But don't call yourself one." The "guru" label is even more extreme, to the point of being humorous. C'mon, people with "guru" in their Twitter bio! Are you serious? Still, looking at Wikipedia, it appears that "guru" can be used to describe anyone with followers. So I guess if you are on Twitter and you have at least one follower, you're a guru. Okay. Now that that's settled... <br><br>The real question is, What do we expect from a social media marketing <b><i>specialist</i></b> or <b><i>agency</i></b>? If we pay them to do something, what kinds of outcomes should we expect? Can we expect ROI in the traditional sense? Why do we need an agency to help us do something that many owners and employees are already doing on their own? @Joe “TC” Kennedy
Right! In some circles it's not cool to call yourself an expert. In their book, Chris Brogan and Julien Smith literally say “Let other people call you an expert. But don't call yourself one.” The “guru” label is even more extreme, to the point of being humorous. C'mon, people with “guru” in their Twitter bio! Are you serious? Still, looking at Wikipedia, it appears that “guru” can be used to describe anyone with followers. So I guess if you are on Twitter and you have at least one follower, you're a guru. Okay. Now that that's settled…

The real question is, What do we expect from a social media marketing specialist or agency? If we pay them to do something, what kinds of outcomes should we expect? Can we expect ROI in the traditional sense? Why do we need an agency to help us do something that many owners and employees are already doing on their own?

]]> By: Mark McLaren http://socialmediarealitycheck.com/2009/looking-for-social-media-guru/comment-page-1/#comment-7 Mark McLaren Fri, 09 Oct 2009 15:38:08 +0000 http://socialmediarealitycheck.com/?p=5#comment-7 @Joe "TC" Kennedy<br>Right! In some circles it's not cool to call yourself an expert. In their book, Chris Brogan and Julien Smith literally say "Let other people call you an expert. But don't call yourself one." The "guru" label is even more extreme, to the point of being humorous. C'mon, people with "guru" in their Twitter bio! Are you serious? Still, looking at Wikipedia, it appears that "guru" can be used to describe anyone with followers. So I guess if you are on Twitter and you have at least one follower, you're a guru. Okay. Now that that's settled... <br><br>The real question is, What do we expect from a social media marketing <b><i>specialist</i></b> or <b><i>agency</i></b>? If we pay them to do something, what kinds of outcomes should we expect? Can we expect ROI in the traditional sense? Why do we need an agency to help us do something that many owners and employees are already doing on their own? @Joe “TC” Kennedy
Right! In some circles it's not cool to call yourself an expert. In their book, Chris Brogan and Julien Smith literally say “Let other people call you an expert. But don't call yourself one.” The “guru” label is even more extreme, to the point of being humorous. C'mon, people with “guru” in their Twitter bio! Are you serious? Still, looking at Wikipedia, it appears that “guru” can be used to describe anyone with followers. So I guess if you are on Twitter and you have at least one follower, you're a guru. Okay. Now that that's settled…

The real question is, What do we expect from a social media marketing specialist or agency? If we pay them to do something, what kinds of outcomes should we expect? Can we expect ROI in the traditional sense? Why do we need an agency to help us do something that many owners and employees are already doing on their own?

]]> By: Joe "The Connector" Kennedy http://socialmediarealitycheck.com/2009/looking-for-social-media-guru/comment-page-1/#comment-4 Joe "The Connector" Kennedy Fri, 09 Oct 2009 07:10:25 +0000 http://socialmediarealitycheck.com/?p=5#comment-4 You bring up a lot of great points here Mark. <br><br>I was actually very surprised at the recent Social Media 101 conference when at least a couple of people raised their hands when the crowd was asked if anyone considered themselves social media experts. I did notice that NONE of the speakers or panelists consider themselves social media experts (even though most of them are among the most success people I know in social media). You bring up a lot of great points here Mark.

I was actually very surprised at the recent Social Media 101 conference when at least a couple of people raised their hands when the crowd was asked if anyone considered themselves social media experts. I did notice that NONE of the speakers or panelists consider themselves social media experts (even though most of them are among the most success people I know in social media).

]]> By: Kim Plumley http://socialmediarealitycheck.com/2009/looking-for-social-media-guru/comment-page-1/#comment-3 Kim Plumley Wed, 07 Oct 2009 02:49:45 +0000 http://socialmediarealitycheck.com/?p=5#comment-3 Holy doodle. You do what you're going to say! Love it and appreciate the perspective - I am sure others will too. Rock on dude!!!! Holy doodle. You do what you’re going to say! Love it and appreciate the perspective – I am sure others will too. Rock on dude!!!!

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